The Power of Noticing
What the Best Leaders See
Max Bazerman
From Harvard Business School Professor and Co-Director of
the Harvard Kennedy School’s Center for Public Leadership: A guide to making
better decisions, noticing important information in the world around you, and
improving leadership skills.
Imagine your advantage in negotiations, decision-making,
and leadership if you could teach yourself to see, and evaluate, information
that others overlook. The Power of Noticing provides the blueprint for
accomplishing precisely that. Max Bazerman, an expert in the field of applied
behavioral psychology, draws on three decades of research and his experience
instructing Harvard Business School MBAs and corporate executives to teach you
how to notice and act on information that may not be immediately obvious.
Drawing on a wealth of real-world examples, from the
Challenger Space Shuttle disaster to Bernie Madoff’s Ponzi scheme, Bazerman
diagnoses what information went ignored in these situations, and why. Using
many of the same case studies and thought experiments designed in his executive
MBA classes, he challenges readers to explore their cognitive blind spots,
identify any salient details they are programmed to miss, and then take steps
to ensure it won’t happen again. While many bestselling business books have
explained how susceptible to manipulation our irrational cognitive blindspots
make us, Bazerman helps you avoid the habits that lead to poor decisions and
ineffective leadership in the first place. His book provides a step-by-step
guide to breaking bad habits and spotting the hidden details that will change
your decision-making and leadership skills for the better, teaching you to: pay
attention to what didn’t happen; acknowledge self-interest; invent the third
choice; and realize that what you see is not all there is.
With The Power of Noticing at your side, you can learn
how to notice what others miss, make better decisions, and lead more
successfully.
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